Black Mirror Wishes You a Happy New Year:
“It’s hard to imagine a bright future, but we must.”
New Year’s is a time for looking forward, and Netflix does so with trepidation—including the line above—in a new campaign for Black Mirror, whose fourth season just rolled out on the streaming service yesterday.
Through its first three seasons, the sci-fi anthology series has taken a notoriously grim view of technological achievement—seeing any new tools invented by humans primarily through the lens of how quickly they are weaponized. The ad below, which also broke yesterday, looks at 2017 much the same way, juxtaposing real-world events from the past year with clips from past seasons of the show—to suggest that even the things we celebrated as advancements could soon have disturbing consequences.
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